What is the Great British Holiday Campaign?
The Great British Holiday is a gentle, collective campaign created by professional self-catering owners to thank guests who choose to stay in their properties, and to highlight just how important this is to local visitor economies across England and Wales.
Our partners in Scotland, the Association of Scotland Self-Caterers, are running a similar campaign, called the Great Scottish Holidays, see here: https://greatscottishholidays.
These businesses are typically small, independent micro-enterprises and form a vital part of England and Wales’s tourism bedstock. They support rural, coastal and urban communities alike. Without self-catering, many local pubs, cafés, restaurants, shops, activity providers and visitor attractions would struggle to survive.
Equally, without these much-loved local amenities and experiences, the self-catering sector would also face significant challenges. It is a delicate and interconnected ecosystem, where each part depends on the other.
This site begins by providing downloadable ‘Thank You’ posters for self-catering owners to display in their properties – a simple way to recognise the positive difference each guest makes. You are able to personalise these posters, with your names and Business Name, as well as chose from a variety of free images, or provide your own, and there is a Welsh language option too.


If you have a picture of how you are using the ’Thank You’s’ in your business, please send them into support@pascuk.co.uk, and we will display in the Gallery.
You can get started and choose your own poster here: https://www.
We will shortly be announcing further ways in which you can support this Campaign. Make sure you are involved by signing up for the free newsletter below.

Joining PASC UK is easy, a single property is just £90 (plus VAT from 1 January 2025) per annum. Membership gives a range of benefits including email and phone support and numerous sector specific papers on topics ranging from legal papers providing Terms and Conditions, CCTV etc, plus papers dealing with VOA, Business Rates, EV Charging etc as well as access to discounts via the PASC UK Buying Club.